Social Media is valuable in its own right, but only to a limited amount if your target audience don’t use it. So, for you, it is all about the SEO benefits. Now, they are pretty big anyway!
You need to be talking with your audience. Since they are already using social media, we need to make sure you are there too. Not forgetting of course, the benefits to SEO.
If nothing much changes in your industry, and there’s not a lot to say, then there’s not a lot to say!
If there is a lot of movement or knowledge to share in your industry, then be the leader!
Although your industry may not move at the speed of light, there is still an audience to engage with.
If you have an audience on social media and they need regular updates, then take the lead.
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